Marketing is an ever evolving concept. What worked a decade ago may not work today. As the needs of consumers grow, so should your marketing strategy. No matter what strategy you go for, always remember that your employees are an essential part of what can make your business grow. Below are some trends you should follow, that will help you...
Instagram is an integral part of any social media marketing campaign, with over 50% of the Maltese population using this platform, the majority of these users being between the age of 25 and 34. Additionally, around 70% of Instagram users report making purchase decisions based on something they saw on Instagram. If you don't want to miss out,...
Linkedin is the number one go-to social platform when it comes to communicating with other industry professionals. Compared to other social media platforms this one is more career and business-oriented. Statistics show that more users based in Malta are signing up on LinkedIn. This means that being successful on this platform is essential, not...
Creating and maintaining a company blog has become an essential part of any business, especially in Malta! It might seem overwhelming, but with some tips and tricks to follow you are sure to manage it well.
We have spoken about Facebook engagement and its importance before; however, we cannot stress this enough. Facebook engagement is essential, especially in such a highly competitive market such as the one in Malta and Gozo. Simply having a social media presence is not enough! One has to engage with their followers to create a lasting relationship,...
YouTube has always been an essential part of any social media campaign; it happens to be the second largest search engine available on the internet. With today's hunger for short videos that stemmed from TikTok and Instagram Reels, YouTube has now introduced YouTube Shorts to stay on top of the short-form video sharing trend. This has made it...
A picture is worth a thousand words and Instagram is living proof of this; with 1 billion global monthly active users, having your business on Instagram is essential. This sensation is not just global however it still rings true in Malta and Gozo. With today's fast-paced lifestyle, more and more social media users are looking to Instagram to...
There are various ways to make your Maltese Business successful and marketing tools can help you get there. When used right, these tools can help a business accomplish several things. Such examples are an increase in brand awareness, driving lead generation and sales, and gathering valuable customer and market information and data.
Social media has become a requirement for any Maltese business. In fact, in today's digital age, not being present on any channels, risks rendering your company obsolete. However, simply being present, with all the competition out there, is not enough. Do not fret though, follow our dos and don'ts, to get ahead of the Maltese social media market.
Of all the social media marketing platforms, Facebook has been at the top of the list in Malta. Everyone is on Facebook nowadays and you cannot get a wider customer reach than this on the island. However, simply posting on your Facebook page every now and then, is not enough. With so much competition out there, Facebook Engagement...