Is Facebook still a relevant platform to use in business?

03/12/2023

The social media platforms that companies should be present on depend on various factors such as their target audience, industry, goals, and resources. However, there some platforms which are considered to be all rounders. Facebook is one of them and it is still as relevant today as it was when it first started.

History

Facebook was founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The company was originally called "Thefacebook" and was launched on February 4, 2004, from Zuckerberg's Harvard University dorm room. At first, Thefacebook was only available to Harvard students, but it quickly expanded to other universities, and eventually to anyone with a valid email address. In 2005, the company dropped "The" from its name and became known as Facebook.

Today, Facebook is one of the largest social media platforms in the world with almost 3 billion users worldwide.

Interesting Facebook Statistics

  • Facebook is still the most popular social media platform in the world

  • Facebook has around 2.8 billion daily active users

  • With 11.2 billion visits, Facebook is the world's third most popular website (can you guess what the first and second ones are?)

  • 98.3% of Facebook users access the platform on mobile devices

  • Facebook Stories have 500 million daily viewers

  • Facebook usage among teens has dropped from 71% in 2015 to 67%

  • Video ads perform better than any other ad format on Facebook

  • Facebook video marketing is preferred by 81% of brands

So if you are a business thinking about how to make use of Facebook, the stats above should give you a clear indication. If you need help with that, we are just a message away.

Statistics by Age

  • 2.9% of people between the ages of 13-17 use Facebook

  • 18.1% of people between the ages of 18-24 use Facebook

  • 25.7% of people between the ages of 25-34 use Facebook

  • 18.1% of people between the ages of 35-44 use Facebook

  • 13.6% of people between the ages of 45-54 use Facebook

  • 11% of people between the ages of 55-64 use Facebook

  • 10.6% of people that are 65+ years old use Facebook

Statistics by Gender

56.5% of Facebook users are male while 43.5% are female.

Facebook Marketing Statistics

  • 15% of Facebook users use the social platform to look for products

  • 93% of businesses are active on Facebook

  • Facebook apps and tools are used by over 200 million businesses

  • Images make up 35.7% of a Facebook page's posts on average

  • Compared to video posts, link posts receive 73% less engagement

  • The average engagement rate is 0.08% across all industries

  • Every month, over 3.3 billion people use Facebook's apps (Facebook, WhatsApp, Instagram, and Messenger)

  • Facebook video ads are used by 4.6% of marketers

  • 35% of marketers say they've had success with influencer campaigns on Facebook.

What do these statistics mean?

Very simply, the above data shows that Facebook is still a very valid platform for businesses to use. Would you like to get started on Facebook? Or do you have a business page and still need a bit of a push to make the best use of it? Drop us a line on bernice@bailogik.com today and we can help you.

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