How to Use YouTube for Marketing

Why YouTube?

With 2.3 billion monthly active users worldwide, Youtube is an incredible tool for video marketing; which has gradually conquered our lives over the past few years. Youtube is not just another social media network. It's a search engine owned by Google, with a larger search volume than other browsers. From a marketing point of view, this channel is ideal to power up your brand awareness and promotional goals.

But how does one go about Maintaining and Growing their Youtube Channel?

Growing your youtube channel is easy if you follow these 4 steps:

1. Commit to posting Frequently

As with a website, you absolutely need to update your YouTube channel regularly if you want a shot at success. Post a video 3 or more times per week, especially if you are just starting out and looking to build an audience.

2. Keep titles and opening credits short

In today's day and age people are bombarded with media so attention spans are short and most lose interest easily. Make sure the titles are short, but also make sure they pique the viewer's interest. Same goes for your opening credits, keep them short and punchy. Make the whole opener no longer than 5 seconds.

3. Add End Screens to promote your Videos, Channels, or Website

Most people don't bother reading the channel name or provider when viewing a video. This is where the importance of the End Screen comes in, your logo, links to your other videos, link to your main channel and even a link to your website, will aid in increasing subscribers and increase traffic on your website.

4. Choose the right duration for your Videos

The video length is crucial, it must not be too short that you are not able to include all the information you wish, but it should not be too long that it might bore people, risking them not bothering to watch till the end. The ideal video length for youtube is between 7 and 15 minutes. However, you need to ensure good quality and interesting content throughout, to keep viewers engaged.

BaiLogik can help you with your Marketing Strategy

If this seems too complicated, or you would like further information on how to achieve one or more of these steps, get in touch with us, we'll be happy to help.